Ouidad Thinks Afros are Unhealthy

Ouidad, the self-proclaimed “Curl Expert” brand, found themselves tangled in controversy after a culturally insensitive post about healthy hair. Under the “Shop” tab on Ouidad’s website, the brand listed four hair types to help customers find the best products for their concerns. Check out Ouidad’s definition of healthy and unhealthy hair:

So my natural puffy and coily afro is a problem? You would think brands would have some sort of training on cultural sensitivity. I’m shocked no one found anything wrong with having the one white person as the symbol of health and beauty, while using only women of color to identify bad hair. (But then again, this has happened before). Hey Ouidad, my volume is definitely wanted! Curl Experts? Psh!

I used to be a fan of the brand. I even did a review on their co-wash. It’s interesting when these brands want so much to appeal and sell to people of color, but have no real interest in learning about us. How can you call yourself a curl expert when you only identify one type of curl as healthy? Furthermore, whoever wrote the copy on the site is totally clueless on Afro hair. Healthy hair does not have only one look or texture. If you truly believe afro and kinky curls are bad, then maybe I’m not the right customer for you. So please stop trying to sell to me.

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“This discussion is important to us; we are completely sensitive to your concerns. Ouidad has been a champion of ALL curls for over 30 yrs and strives to empower curly individuals to love and care for their curly hair.The brand focuses on providing the best service & products for every curl type & dedicated to servicing our customers in a respectful manner.”

They also added a new negative hair type to the list, but this time they used a white woman.

Yet again, another sign of blatant cluelessness. The problem is not that there was not enough negative examples featuring white people. The problem is that you don’t know shit about black hair and you insulted a great number of your customers due to ignorance.

Thank God for social media. Not only is it easier to spot the true colors of the brands we support, we can also sound-off on the bullshit and be heard.

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