4 Things Every Blogger Can Learn From a Book Blogger (Book Expo, Day 1)

Day 11 of 31

Book Expo Day One is finally complete and girl…I am so tired. This is my first ever Book Expo and it’s a lot of action so far. Casual Muse has been featuring a few authors and books lately, so I figured I’d make some connections with some publishing peeps and even learn a thing or two. I attended the BEA Bloggers Conference, which is basically an all-day workshop on how to be a better book blogger — or in my case, just a better blogger. Book blogging is some serious shit. I’ve lived in the fashion blogging world and am now dabbling a bit in beauty blogging, and I can tell you there is no comparison to the unique world that is book blogging. I’m not saying just anyone can get into fashion blogging (lies! They can) or that anyone can get into beauty blogging (again…yes). But seriously, you have to fully be in the book game to even call yourself a book blogger.  Unlike many other blogging worlds, you can’t fake the funk with this one. When it comes to book blogging, no amount of cute selfies will get you the success and credentials like an informative blog can.

While I had to smile and nod my day through, pretending  to understand bookie slang and jargon (I felt like such a noob), I picked up a lot of wonderful nuggets of wisdom that I believe EVERY blogger, vlogger, and creator should know.

4 Things Every Blogger Can Learn From a Book Blogger

• Create strong bonds with PR peeps. This is very important for bloggers who do product reviews. For most blog genres, like beauty for example, it’s common to get so many requests to review products that it may seem unnecessary to build stronger relationships with publicists — other than “yes, I’ll try” or “no, I won’t.” Because books are more personal and the reviews take more time and labor (you know, because reading), book bloggers maintain a sturdy rapport between themselves and publicists. They are constantly checking in for advanced copies and news about upcoming authors. This kind of active connection grants bloggers more access and more influence.

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• Schedule your deadlines months in advance. If you’re a book blogger, you’re reading A LOT of books, thus you have to plan your posts way in advance. For us regular folks, we don’t have to schedule every post so  far in advance but, we can plan out occasional themes, seasonal series, and special reviews a few weeks in advance. Editorial calendars aren’t new, of course. But listening to how these book bloggers prepare for upcoming months inspires me to be more proactive.

• You’re a blogger, not a publicist. Whether you are reviewing a book, a lipstick, or a new app, it can be tough to share a negative review. You don’t want to hurt anyone’s feelings, you don’t want to ruin a relationship, and you don’t want to seem like an asshole. This pressure is the absolute worst for book bloggers because they are reviewing someone’s personal work.  It’s one thing to not like X’s new body wash, but at least X is like a multi-million dollar company with thousands of faceless/nameless employees who don’t give a shit about your review. No one gets hurt. It’s a little different when you have to post about someone’s boring novel that they spent years writing. As long as you tackle negative reviews with respect and reason, you’ll be fine. You are a blogger, not a publicist. Unless it’s a sponsored post (in which case you should definitely make a disclaimer for your readers), you don’t owe brands glowing reviews if they aren’t worthy of them. Plus, you are writing for your followers. They care about your honest thoughts  not the brand’s media kit.

• Let go of the idea that you HAVE to monetize. Book bloggers are some of the most passionate bloggers I’ve ever met. Like I said, you can’t fake the funk in this game. You have to really love books and love to read a lot of them. I’ve come across a lot of book bloggers, both seasoned and newcomers,  who say that they blog simply for the fun of it. Word is that there’s not much money in this blog genre. You don’t exactly get to be the face of Penguin or MacMillan for being popular. And since the book community is pretty small (though super engaged), it’s best to focus on your passion rather than obsessing over making money. DISCLAIMER: NOT SAYING THERE AREN’T ANY BOOK BLOGS MAKING MONEY. YES, THERE ARE BLOGGERS OF EVERY SUBJECT MAKING COIN FOR THEIR WORK. THIS IS JUST A COMMON DISCUSSION I HEARD AMONG SEVERAL BOOK BLOGGERS. (Just in case any money-making book blogger wanted to come for me. Girl I know!)

It was a great conference for sure. Check back tomorrow for a new post! Follow me on Twitta and Instagram @KazzleDazz for updates.
xo